The Sales Lab

TSL S2E2 - "Coaching with a Blindfold" - Adam Rubenstein, (2/3)

Episode Summary

Adam Rubenstein, co-founder and CEO of, continues his conversation with Dr. Willy Bolander in The Sales Lab. Topics covered include the importance (and difficulty) of maintaining visibility into your salespeople's customer conversations, the nature of coaching (telling salespeople how to do things, not just what to do), and treating sales calls like a football coach might treat a game film. We also discuss Adam's journey from English major to tech entrepreneur. Part 2 of 3.

Episode Notes

This episode is sponsored the International Collegiate Sales Competition ( Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us!

Visit The Sales Lab at and check out all our guests' recommended readings at

To listen to The Sales Lab Podcast on your favorite apps, visit and select your preferred method of listening.

Connect with us on Facebook at

Connect with us on Linkedin at

Subscribe to The Sales Lab channel on YouTube at