The Sales Lab

TSL S2E1 - "Build It and They Do Not Come" - Adam Rubenstein, (1/3)

Episode Summary

Adam Rubenstein, co-founder and CEO of, joins Dr. Willy Bolander in The Sales Lab to discuss how the challenge of entrepreneurship is, with respect to Kevin Costner, that if you build it (a great product), they (customers) will NOT actually come. Instead, you have to sell it! We also talk about how, thanks to new applications of artificial intelligence (AI), machine learning (ML), and natural language processing (NLP), the sales interaction itself is the data that will help companies improve their effectiveness. Part 1 of 3.

Episode Notes

This episode is sponsored the International Collegiate Sales Competition ( Every November, Florida State University hosts the world's largest sales roleplay and sales management case competition in sunny Orlando, Florida. If you're a student looking to differentiate yourself and secure your dream job in sales, a marketing or sales professor looking to show off your students and connect them with great opportunities, or a sales manager or recruiter looking to acquire top sales talent, come join us!

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